Monday 28 March 2011

Summing up the World Water Week 2011

As many of you know, last week was World Water Week. Around the world different activities were undertaken to create more awareness about water, and the global water crisis.

Here are some of the most impressive intiatives:

The Levi's Water Tank application on Facebook that lets Fans complete simple challenges to unlock water donations to places without clean drinking water. Link to App

UNICEF's program Tap Project motivated restaurants to get $1 donations for the tap water that they usually offer for free, and according to UNICEF, one dollar = forty days of safe clean water for a child.

A more cheeky approach has been a celebrity tap campaign, also by UNICEF, is stabbing at the bottled water brands. It works in the way that people can donate $5 and have the chance to win 4 bottles of water from the taps of famous people such as Rihanna and Taylor Swift.

See more on the Tap Project here: Link

The river Seine in Paris was dyed green to mark the World Water Day: Link to Image

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